Our Purpose

We exist to make premium boating more accessible. Whether you’re searching for your first launch or looking to elevate your on‑water experience, we’re here to connect you with vessels that deliver quality, reliability, and the lifestyle you’re dreaming of.

Our Story

Bluewater Marine Sales was founded by Sam Fenwick, whose lifelong passion for the marine world began in his childhood. Weekends for the Fenwick family were spent either out pleasure boating or competing in dinghy sailing – time on the water was simply part of their DNA.

Sam launched his career as an apprentice boatbuilder at Cookson Boats in the late 1990s, travelling the world and working with Wally Yachts on some of the largest carbon‑fibre composite projects of the era, as well as contributing to multiple America’s Cup campaigns. These experiences shaped his appreciation for craftsmanship, performance, and the uncompromising standards that continue to define him today.

A new opportunity emerged when Sam connected with Liam Power, who at the time operated the Riviera dealership in New Zealand. This opened the door to marine brokerage and new‑boat sales. It didn’t take long for Sam to realise he’d found his true calling. He recognised a clear gap in the New Zealand market: a brokerage that combined genuine industry knowledge with premium presentation, transparent guidance, and a commitment to building strong relationships that support repeat sales.

Bluewater Marine Sales was created to deliver exactly that – a fresh, modern, and customer‑focused approach to buying and selling boats throughout New Zealand. Built on passion, professionalism, and a commitment to doing things properly, Bluewater brings new energy, care, and confidence to the marine sales experience.

What Sets Us Apart

Relationship First 

We take the time to understand every client – their needs, goals, and boating experience. Genuine relationships are the foundation of Bluewater, because exceptional outcomes begin with meaningful connection. 

Always There When It Counts 

Aftersales support is a cornerstone of our service. We answer the phone, we show up, and we stand beside our clients long after the handover. 

Honest, Informed Guidance 

Our team lives and breathes boating. Every recommendation is grounded in real experience, deep product knowledge, and an unwavering commitment to doing right by the client. 

Proper Tuition at Handover 

We ensure every client feels confident on the water. Our comprehensive handover tuition covers your vessel, its systems, and safe operation – so you can enjoy every moment with confidence.

Our Commitment to You

We’re here to help you make the right decision – not the fastest one. From first enquiry to handover day, you’ll experience a level of service built on integrity, professionalism, and a genuine passion for the boating lifestyle.